CARRIE MAKES ITS JAPANESE DEBUT

Starting from FW 2025/26, accessories brand La Carrie has signed an agreement for the Japanese market with a major commercial partner, thus kicking off its distribution debut on the Asian continent.

"The brand's entry into that territory at this time is a strategic move with high potential given the rapid global transformation the luxury segment is undergoing," emphasizes Giancarlo Tafuro, the brand's marketing and strategist manager. "Knowing how to seize the changes, being able to envision the new market direction without being nostalgic, knowing how to adopt a new strategy, and above all knowing how to identify and collaborate with multitasking partners, will allow us to be the first to reposition ourselves in a new global market . Opportunities will be there; we must be ready to seize them, interpret them, and embrace them."

La Carrie's new Japanese partner has two major multi-brand showrooms, one in Tokyo and one in Osaka. The first objective of the upcoming sales campaign is to position the brand in two of the country's leading department stores, Isetan, Mitsukochi, and Takashimaya, strategic players in the distribution of a non-native product.

Carrie, which celebrated its first decade of business last year, has launched more than 1,000 bag models since its inception and is stocked in 370 multi-brand stores in Italy – where the brand generates 88% of its turnover – while abroad it is present in Portugal, Spain, Greece and Germany.