CARRIE TAKES FLIGHT INTO 3D AND FLIES OVER MILAN

Carrie “enters” the FOOH and launches her cult symbol: the bucket bag - in front of the Milan Cathedral. A giant three-dimensional bucket which fully reflects the mood of the brand, comes to life inside the iconic Galleria Vittorio Emanuele in Milan and slowly advances towards the Duomo, where it takes flight and flies over Milan.

For its first 10 years , La Carrie has decided to follow the trend of the moment by making one of its iconic bags fly, thus entering the parallel universe of Fake out of home – a revolutionary digital advertising tool that is starting to become popular among trendy brands. An entrance into the world of 3D in grand style, as the brand that always rides the wave knows how to do.

Work of art born from the union of Computer Generated Image and Artificial Intelligence that gives that effect Amazing 3D that amazes . The public is always left speechless. A very effective digital marketing tool to increase the brand awareness of the brand online. Difficult not to notice it but above all impossible not to remember it. A bag that comes to life and takes over monuments or works of art with a wow effect that literally leaves its audience amazed.

An impactful communication that leaves its mark and captures the audience's attention until the end. A micro film that strikes and piques the viewer's curiosity.

Carrie flies her iconic bucket above the sky of Milan to celebrate her first 10 years and her boarding in the 3D world.