Carrie "does" the FOOH and makes take off its cult symbol: the bucket bag - in front of the Duomo of Milan. A giant three-dimensional bucket that fully reflects the mood of the brand, comes to life inside the iconic Galleria Vittorio Emanuele in Milan and slowly advances towards the Duomo, where the flight takes place and flies over Milan.

For its first 10 years, La Carrie has decided to follow the trend of the moment by flying its iconic bag, thus entering the parallel universe of Fake out of home - a revolutionary tool of digital advertising that begins to depopulate among trendy brands. An entry into the world of 3D in style, as does the brand that always rides the wave.

Work of art born from the union of Computered Generated Image and Artificial Intelligence that gives that amazing 3D effect. The audience is always amazed. Very effective tool of digital marketing to increase brand awareness of the online brand. Difficult not to notice but above all impossible not to remember it. A bag that comes to life and takes possession of monuments or works of art with a wow effect that leaves your audience literally amazed.

An impactful communication that leaves its mark and that captures the attention of the public until the end. A micro film that strikes and that tickles the curiosity of the viewer.

Carrie flies her iconic bucket over the sky of Milan to celebrate her first 10 years and her boarding in the 3D world.