Authenticity, security, strength and determination are the essential characteristics of the Queen La Carrie, present in the shots proposed season after season. Being a Queen means embracing your individuality and not being afraid to show the world your uniqueness. “Be the one” then becomes a statement of style rich in character. “Business Glam”, the first theme of the campaign, focuses on an urban context able to perfectly combine sophisticated elegance, authoritarian attitude and glamorous style.